WORK
ABOUT
HUGO BOSS
NEW YORK
Store Design
Retail
Merchandising
Industrial Design
A space in Germany dedicated to a Hugo Boss Fragrance experience. The store opened in Zeil, Germany in 2016.
A space for male and female fragrances, testing, lounging and fragrance staging. From the 10, 3 and 1 feet, the store experience is tailored with the visual codes and shape languages of Hugo Boss. Designed at Aruliden